A commercial interlaced with fast paced sports clips sharpens the viewer’s attention. It heightens their excitement of the event and prepares their mind to focus thus leading to increased memory retention.
Running a video advertisement ahead of the desired video content captures the viewer's attention as they prepare to watch the event. No viewers have been lost or abandoned the stream at this stage. Research suggests that pre-roll advertising are incredibly useful across several metrics, including brand association, brand engagement and brand favourability, all critical factors that drive the intent to purchase.
Mid-roll advertising offers substantial returns on investment. Mid-roll advertising enjoys a higher completion rate than both pre and post-roll advertising. Viewers have already watched some of the video content; if they make it to a mid-roll advertising, it means they have remained engaged through roughly half of the live stream.
Many businesses choose the post-roll advertising option to take advantage of a captive audience at the end of a championship game. Post-roll videos played at the end of a game but before the awards ceremony can also be very beneficial to businesses looking to capitalize on higher returns on investment.
PRE/POST ROLLER ADVERTISING